Graphic design plays a crucial role in business. It helps in producing striking visuals and conveying powerful messages to target audiences. Whether creating flyers for your print marketing, images for your social media marketing, or branding elements for your business website, employ graphic designing.

Unfortunately, creating professional graphic designs for business is no easy feat. As a non-graphic designer, you must know at least the basics of graphic designing, even if you opt to hire an expert. But as a professional graphic designer, you must keep abreast of the latest designs, update your knowledge, and hone your skills.

So when it comes to producing graphic designs, reading is the first step to take. Consider investing in graphic design books that are readily available in the market. Take it from some of the business leaders who have shared their favorites.

That said, here are top graphic design books to read in 2022:

Try it now for free!

Best Graphic Design Books for 2022

Graphic designing is key to boosting marketing and achieving business success. Findstack reports that 68% of digital marketers create visuals for content creation, while 80% leverage graphic design for social media marketing.

According to Red Website Design, about 60.8% of marketers claim visuals help market a brand successfully. That is why every business should invest in professional graphic design. The key here is to start by reading graphic design books.

Unfortunately, several books are readily available in the market. It can be overwhelming to find the best ones. Fret not, as we’ve rounded up a few recommendations. That said, here are the top graphic design books for 2022 shared by some business leaders.

1. The Non-Designer’s Design Book, by Robin Williams

Recommended by Jerry Han, CMO at PrizeRebel

When it comes to graphic designing, start with the basics. As the name implies, this book is for non-designers, specifically beginners and intermediate-level designers. It covers fundamental design principles, such as design types, colors, typefaces, layouts, and many more. Fret not, as it comes with steps and examples perfect for novice graphic designers.

2. Grid Systems in Graphic Design, by Josef Müller-Brockman

Unlike the first one, this book for graphic designing is more advanced. As the title suggests, it entails developing visual communication designed for graphic designers, typographers, and three-dimensional designers. It aims to help them organize content details with logic, structure, and balance. Ultimately, it focuses on the grid system presented through examples at a conceptual level.

3. Creative Code: Aesthetics + Computation, by John Maeda

This advanced masterpiece revolves around digital designs. It covers various design topics, from data visualization to digital typography to interactive design. This book asks readers to consider the digital realm not just as a tool but as a medium for modern design. Take it from the author, John Maeda, who worked on this research with his students for more than seven years.

4. Logo Modernism (Design), by Jens Müller & Julius Wiedemann

Recommended by Michael Nemeroff, CEO & Co-Founder of Rush Order Tees

When we talk about graphic design, what comes to mind? It immediately conjures images of logos. This book contains a vast collection of about 6,000 logos from 1940 to 1980, covering various industries, from retail to media to airlines. It seeks to explore the evolving modernism in graphic design through a wide array of logos designed through time.

5. Creative Confidence, by Tom & David Kelley

This book seeks to unleash creativity within all of us. As everyone would agree, creativity is the foundation of producing graphic designs. The book covers design principles and strategies to help you realize your creative potential and transcend many design possibilities. What’s great about this book is that it presents entertaining and inspiring stories from the author’s work at IDEO.

6. Flow, by Mihaly Csikszentmihalyi

The author believes our state of consciousness (flow) determines our experiences and satisfaction in life. This book focuses on creating meaning, boosting creativity, increasing performance, and achieving happiness during this flow. This book highlights how we make sense of our reality. It includes research on personal psychology, consciousness, and spirituality. What a profound way to explain and explore designs in real life!

7. Printed Matter, by Karel Martens

Recommended by James Crawford, Co-Founder of DealDrop

As the title suggests, this book focuses on designing print materials. On a specific note, it covers editorial designs and book structures. This book consists of three parts: Commercial Graphic Design, Typefaces Cut in Wood and Linoleum, and Books. Fret not, as the author presented theoretical concepts explained through practical examples. Hence, it’s easy to read and follow.

8. Letter and Image, by Robert Massin

This book examines the importance of typography, covering three primary themes: typography as a symbol, literary form, and fine art element. This book shows the evolution of lettering from prehistoric times to the 1960s. It explores how letters have become means of communication to how they have been experimented with by artists and designers. The author has had an extensive review for more than 15 years. What a good read, indeed!

9. Steal Like an Artist, by Austin Kleon

Have you asked yourself what things you should know about creativity? This book covers ten things nobody told you about being creative. Yes, it covers ten principles allowing you to unravel your artistry and creativity in this digital era. It’s an inspiring guide that tells you to embrace influence, learn from others, and discover your creative path. That’s how you steal like an artist!

10. How to Be a Graphic Designer without Losing Your Soul, by Adrian Shaughnessy

This book has become a trusted resource for graphic designers across the globe. However, it doesn’t only offer practical graphic designing tips. It also incorporates philosophical views on pursuing this much-coveted career. Hence, the title “without losing your soul.” The new expanded version of this book highlights updated ideas on the creative process, professional careers, and even global trends. Grab this, and it will be your go-to graphic design book!

Unleash Your Creativity through Graphic Designs for Your Business

So there you have it! We’ve compiled nine graphic design books to read this year, suggested by three business leaders. Whether you’re a professional graphic designer or an entrepreneur leveraging graphic designing, consider those books recommended above.

Know that graphic design trends are ever-changing. Also, keep in mind that the business landscape is ever-evolving. For this reason, continue to enhance your knowledge and hone your skills in graphic design. However, understand that it all boils down to the core foundation of designing — creativity.

With these in mind, you’ll produce design copies showing striking visuals and conveying powerful messages. Through remarkable graphic designs, you’ll kick your business up a notch!

The post 10 Graphic Design Books To Read, Business Leaders Share appeared first on Desygner.

It may look easy, but getting started with ad design can be quite a hassle. After all, there’s so much to take into consideration. It comes as no surprise that brands and marketers alike feel stumped when it’s time to head back to the drawing board to design the next ad for their marketing campaign.

In this blog post, we’ll discuss the top 10 Facebook Ad Designs to get your brand on the right track to converting as many prospective consumers as possible!

 Sign Up Now

10 Facebook Ad Design Tips

The following tips will help you optimize your Facebook Ads design to increase conversions and build a solid brand image. 

1. Correct Facebook Ad Sizes 

Once you’ve begun designing your ad, double-check that your images or videos are the proper size and aspect ratio. Images and videos not correctly formatted are distorted, grainy, or difficult to see.

You can fit in all the necessary information with the proper aspect ratio while avoiding wasted space or awkward margins.  The aspect ratio is the relationship between the width and height of a rectangle or other two-dimensional shape. It will make the design more effective and easier to read. It will also keep your audience focused on what they should be paying attention to. The result? A highly professional Facebook ad design that conveys the idea effortlessly.

Keeping track of all the aspect ratios and image sizes is a hassle. Don’t worry; we’ve got your back! Simply bookmark our guide to Facebook ads design size, so you’ll never have to worry about design sizes again!

2. Design Considering the Ads Placement

The placement of your Facebook ads is just as important as the format itself. Ad placement determines the amount of space you have, and designing without ad specs in mind can be disastrous.

You must first understand your options to select the best Facebook ad design placement for your goals. Here is a list of some of the most common ad placements, as well as tips on how to use them effectively:

• Desktop News Feed: Excellent for increasing engagement and generating sales and leads. Longer copy and link descriptions support this kind of format.
• Mobile Newsfeed: Excellent for interaction and discovery. However, the copy here must be concise because it must be shorter.
• Stories: Facebook stories require creative input that is unique, full-screen, and mobile-friendly. Story videos are limited to 15 seconds in length. With over 500 million users watching Facebook stories daily, the realm of Facebook stories for marketing is brimming with potential!

 Design Facebook Ads For Free!

3. Personalize Your Facebook Ads To Target Specific Audiences

For starters, try to tune your Facebook ad design to match your audience’s vibe. To get to know your audience better, you can use an ad tracking tool such as Voluum that gives you a detailed insight into visitors and conversions.

If you’re targeting youngsters, incorporate bright, catchy colors and focus more on Facebook Stories, which, in this case, are quite popular with the target market.

Make sure your ad message always matches the interests of the audience you’re trying to target. You can also use targeting options to show your ad only in front of people who have shown interest in your niche. If you’re trying to sell products or service that caters specifically to men over 40, then don’t waste money exhibiting them to women between 18 and 25 who are interested in beauty & fashion.  Otherwise, all your hard work is likely to go to waste.

4. Emphasize the Value of Your Offer (Value Proposition)

According to Facebook, mobile users spend an average of 1.7 seconds browsing an individual post. You may think that’s next to nothing, right? However, we’re here to tell you that with the right strategy, even a second is more than enough! What matters is how well you can integrate your value proposition into the design.

When creating your ads, remember that people will only give you a few seconds to impress them. Use that time wisely by emphasizing your value proposition while keeping your clear and actionable call to action. Use a strong headline that has a clear benefit and clearly describes what they will find on their website.

5. Use High-Quality Images and GIFs

According to Facebook, “shorter videos get more complete views.” After all, a fifteen-second video ad is more likely to be seen to completion rather than a minute-long video. This is where high-quality images and GIFs enter the picture. 

See, GIFs are visually appealing. They distinguish themselves from images and do not require the same effort as video, carousel, and lead ads. Similarly, high-quality images pull in all of the benefits associated with GIFs, except that these are comparatively easier to make. 

Last but not least, pre-existing video assets can be repurposed to create eye-catching GIFs and images to boost consumer ad engagement!

 Get Free Stock Images Here

6. Make Your CTA Button Stand Out

Your call to action (CTA) buttons are the lifeline of your online business. They should elicit a sense of urgency and stand out on your page. Each CTA, in essence, asks your visitors to do something about the product or service they like.

Your CTA should stand out from the rest of your content in terms of design. It should be simple to identify and understand; you want visitors to understand what it represents and where it is on your page.

You also want it to be visually appealing. You don’t want visitors clicking away because they don’t like the look of it. This can be achieved by using complementary and contrasting colors and fonts that match your brand identity.

7. Use Simple Text

To put it into simple terms, flowery, over-the-top language will muddle your message. It’s time to cut the jargon and get straight to the point.

Your top priority should be to create a Facebook ad with minimalistic graphic design and language. This way, anyone with a decent understanding of the language can understand. When someone sees your advertisement, they should immediately recognize the following:

• What you’re offering
• How it’ll help them
• What is the next step?

8. Choose a Template that Suits the Objective of Your Ad 

Before you dive into the nitty-gritty of how an ad will look, you must first decide which ad format you will use. Each design caters to different audiences and goals, so you’ll have to choose wisely!

Currently, Facebook has eight main ad formats. Some of the most popular include:

• Photo: The most basic format, compromising a single image with a short header for the copy. Using this approach, you’d be best suited to concentrate your efforts on telling a compelling visual story with a single image.
• Video: Videos formats are quite similar to the aforementioned image format- the key (and only) difference being that, in this case, an entire video is being showcased, giving you more time to showcase your brand.
• Stories: Stories live outside the feed and immerse viewers in a full-screen experience. Capture their undivided attention by using all of the room you can to make an impression.
• Messenger: Facebook delivers these advertisements to your customers via the Facebook messenger app. In our opinion, with Messenger, your best bet is to utilize short sentences and images with a single focus to attract your customers.

Consider how each ad format can be used to maximize the impact of your ads before you begin the design process. For example, if you want to demonstrate how your product works, a video or story ad may allow you to do so. Similarly, you could potentially use Stories to showcase real estate—a popular strategy nowadays!

Explore Banner Ads Templates

9. Make Sure Your Ads Are Mobile Optimized

As of January 2022, Statista reported that nearly 98.5% of users accessed their Facebook accounts from mobile devices. Compare this to a disparaging 1.5% for laptops or desktop computers, and you can see why optimizing your ads for mobile is such a make or break in most marketing strategies. Your Facebook ad design strategy needs to be mobile-first to yield the best returns.

Making your videos and images vertical, so they work better on phones is one of the simplest ways to think mobile-first. Moreover, it’s also best to keep the text to a minimum to allow the videos to speak for themselves.

10. Test, Test, And Test Again!

Use split testing to find the right Facebook ad design. Predicting public response to a specific advertisement always entails a certain degree of risk. After all, you can never correctly gauge the entire audience’s reaction to a particular ad.

With split testing, advertisers can determine which version of an ad performs best. With this information, they can learn and optimize ads for optimality. A/B testing, which is available in Facebook’s Ads Manager, can be used to conduct the split testing.

A/B testing on Facebook

A/B testing is a marketing strategy that compares the effectiveness of two different versions of a website, advertisement, email, popup, or landing page.

Testing, when done consistently, can significantly improve your results. It’s easier to make decisions and create more effective marketing strategies if you know what works and what doesn’t, with evidence to back it up.

Key Takeaways

The success of an ad campaign is determined by approaching and targeting the appropriate audience base, content, creative visuals, and other pertinent factors. All of these lie on Desygner’s playing field. 

Thus, to remain updated with the latest trends in ad designs, follow Desygner on Facebook, Instagram, LinkedIn, and Youtube today!

The post 10 Facebook Ad Design Tips That’ll Boost Your Ad Conversion appeared first on Desygner.

While PDFs increase the chances of data security, it also helps you to maintain your format. It’s an essential tool for businesses in a lot of ways. With how valuable a good PDF editor is, you should learn how to choose a good one with relevant features suitable for your needs.

We asked our Desygner Chief Technology Officer, Ignacio Díaz to share his experience and the goals of creating the PDF editor. Here’s what he had to say;

“PDF has become a standard de-facto format in many different areas: printing, document signing, forms, etc. When you look at the market leaders in these markets, you find the same faces you could find 10 or 20 years ago, offering the same software.”

“When it comes to editing a PDF, people don’t want to be browsing around as we would do on Netflix; they want to be able to immediately modify the entire document without the friction of trying twenty different apps, dealing with subscriptions, and dodging advertisements,” he says.

In this blog, we explore the features you should look out for in your PDF editor and why the Desygner PDF Editor is the best for your business.

8 Main Features to Look for in your PDF Editor

1. Automation

This is a unique attribute for any product. A PDF with automation abilities should be your go-to, especially if you are a big company with many documents and files to edit and manipulate. This can be time-consuming, but you can finish your work in minutes with automation.

2. Cross-Platform Use

The need for using a PDF editor across various platforms creates higher demands with the increase in remote working. Teams can now access and edit PDF files on the same interface. It can work effectively on a computer, a tablet, and mobile devices.

3. Software Flexibility

This means that the PDF editor can adapt to user requirements. It allows customization of its functions to suit every business and individual needs. It should be able to adapt as your organization changes. Desygner’s PDF Editor is a perfect example of flexible and scalable software that provides long-term solutions for every organization.

4. Multi-Format Conversion Capability

The PDF editor should be able to import PDF files created with Adobe InDesign, Illustrator, and Photoshop and convert them into editable templates. This Multi-Format Conversion feature should allow users to move back and forth between file formats.

5. Template and Signature Integration 

A good PDF editor should allow the users to input custom signatures that will enable seamless form completions and even custom form creation. It should also be able to create and store signature templates that can be reused repeatedly for various tasks.

6. Optical Character Recognition

This is important for every PDF editor. This means that the PDF editor can recognize printed and handwritten text in a digital image of a physical document, such as a scanned paper document, and convert them into editable PDF format. The PDFs formed can be reworked or reformatted. You can convert printed copies into electronic files.

7. Security Features

There is a lot of sensitive and private information included in company documents. A much-needed feature of a PDF editor includes password protection that controls who has access to such documents and the ability to manipulate them and identity security to manage the access for every digital identity to the PDF file. Plus, consider adding PDF software that offers adjustment permissions and total manipulation access when required, even after publishing or sharing a document.

8. Continous Product Innovation

A great PDF editor should constantly be improved on. Every day, technology trends change. There are new needs in the design industry and new ways to tackle problems. Hence, every good PDF editor should have instant updates.

Choose the Right Desygner’s PDF Editor for your Business 

The All-In-One Solution for PDFs

Get a Demo

1. Create Templates from Adobe InDesign Documents

 With the Desygner PDF editor, you can upload your PDF files created with Adobe InDesign, Illustrator, or Photoshop into the Desygner platform and make them into templates that everyone in your organization can edit online and in real-time. 

It hence provides PDF editing capability for every user in the company

Our plugin for InDesign automatically adjusts object attributes, making your templates compatible with our editor. We also have the Indesign alternative available that makes it possible to import and edit the files online.

You can also save your Microsoft PowerPoint presentations and Word documents as PDFs and convert them into templates. You can make these templates available in Desygner and constantly update them for your team.

2. Control What Users Can and Cannot Change in the Content

When you make templates from your documents on Desygner’s PDF editor, you can set restrictions in every template and decide what elements are to be edited. Moreover, Desygner goes well beyond basic element locking, bringing an extensive, simple-to-use restriction system. Using an automated brand compliance tool, you can efficiently monitor and decide how each element of your templates is modified.

3. Localize the Content Into Multiple Languages

Create localized versions of your templates from local and individual libraries. This happens in an instant and is seamless. All your templates are saved as drafts after creation, allowing administrators or workflow users to review them before publishing. You can also integrate other 3rd party CAT tools.

4. Track and Audit your PDF files

Desygner’s PDF Editor tracks all the changes and the authors of the changes. Authors can comment while they edit and get their comments resolved by a team member. This helps you to track and audit your files easily and makes for effective collaboration with your teams.

Edit Your PDFs With Ease

Edit and Customize your PDFs Now!

The PDF  editor allows you to edit, change colors, vectors, and pictures and add, remove and reorder content (logos, watermarks, etc.).

You can also convert Microsoft Office, OpenOffice/LibreOffice, and PowerPoint documents into editable PDFs. Convert PDF files to PNG, JPG, and other file formats.

Even if you have a free account, the Desygner PDF editor enables you to customize and personalize your PDF document on any device—Web and mobile included.

Wrapping Up

The Desygner PDF editor is designed to suit all your PDF design needs. Desygner is the only easy, high-performance, alternative solution to Adobe Acrobat.

It enables anyone to edit PDF documents with Adobe Acrobat’s essential features at a fraction of the price. You can also save the resulting files as Desygner templates, JPEGs, PNGs, or even back to a PDF.

Unlike Adobe, you can access a wide range of editing and design tools. It’s also economical compared to subscribing to multiple stand-alone products.

We have intricately created an effective editing tool for your business. You can ensure that your branding is cohesive across all platforms and even track all your team’s changes and edits on your pdf file.

The post Choose the Right PDF Editor: 8 Main Features to Look For appeared first on Desygner.

Before you start designing the cards for your hair styling business, it’s essential to consider exactly what makes a great business card design. But when you’re busy running your business, design trends aren’t typically something you give a lot of thought to. 

That’s why, in this article, we’ll cover the top 5 hair stylist business card trends and easy-to-implement tips to help you design eye-catching business cards for your hair styling business.

Get It Now

Top 5 Hair Stylist Business Card Design Trends

Business cards are an easy way to spread the word about your hair styling business. The best hair stylist business cards are eye-catching, memorable, and include all the information your clients need.

Here are 5 of the top business card design trends for hair styling businesses.

1. Geometric Patterns 

Geometric patterns are one of the most popular trends in design right now, so it’s no surprise to see them on business cards too. This trend can be seen in the use of geometric shapes and forms, such as triangles, squares, circles, or grids. 

The geometric pattern will add dimension to your card and give it more character. It can be added in the background or accentuate the overall design.

Get Free Templates Here

2. High Contrast in Colors and Typography 

Today’s design trends include using high contrasting colors and fonts to create a vibrant design that catches the eye of potential clients – and stands out from the sea of other business cards they keep in their wallets and purses! 

A high contrast design uses two or more colors with extreme differences in lightness and darkness. This creates a high-impact look that draws the eye quickly. For example, combining bold colors with light neutrals will create a striking look that attracts attention easily.

Also, consider using typefaces that are distinctive from each other in boldness or style. Use them strategically to highlight specific information about your business that you want the customers to notice first.

Get Free Templates Here

3. Gradient & Blur for Psychedelic Effect

The gradient and blur effect is one of the design trends of 2022 – and not surprisingly so, as 2022 is all about standing out from the crowd by highlighting your brand’s personality and authenticity in the most creative and unusual ways. 

The gradient and blur technique can be used to add an extra dimension to the design of your hair stylist business card and create a psychedelic effect. The idea is to create an artistic background that makes the card stand out with bold colors and abstract patterns that create an almost hypnotic effect. There’s nothing that draws the eye more than that!

Get Free Templates Here

4. Neon Color Combinations

Neon color combinations are bright, fun, and perfect for any hair stylist who wants their clients to remember them as a vibrant, energetic brand. They are unique and eye-catching and can give your brand a bold and edgy look, but it’s important to note that neon colors aren’t suitable for every hairstylist.

If you’re serving a young clientele that aims to express their personality with their hairstyle, using neon colors in your marketing materials can help you showcase that. However, if you’re catering to a more sophisticated clientele who prefers elegant and classy hairstyles, going all neon in your visual brand identity might put them off.

Get Free Templates Here

5. Bubble Fonts 

Bubble fonts are everywhere. They’re playful, they’re unique, and they’re a great way to make your business card stand out from the crowd. 

However, bubble fonts can be tricky to use and, of course, aren’t suitable for every hairstyling salon. Like neon colors, bubble fonts give off a fun vibe that will attract customers looking for something lighthearted but might be off-putting to those looking for luxurious service.

Get Free Templates Here

Tips to Design a Trendy Business Card for Your Hair Styling Business 

Business cards are a necessity for any hair stylist. They’re a simple way to get your name out there and are often the first interaction someone has with your business. 

Here are some useful tips to help you create a trendy business card design.   

1. Use a Non-Designer-Friendly Design Platform 

If you’re not a designer and don’t have the budget to hire one, you might be wondering how to design professional and trendy business cards for your hair styling business. The good news is that you can use a non-designer-friendly design platform, such as Desygner. 

Our platform lets anyone create professional-looking designs without prior graphic design skills. All you have to do is pick one of our business card templates and customize it according to your preferences. You can upload fonts you cannot find within our editor, add your own photos, or draw shapes by hand.

2. Hire a Professional Designer 

If these are your first steps in designing your marketing materials or visual branding identity, you might be wondering when to DIY and when to hire a pro. 

The answer depends on many factors, but as long as you have enough budget, hiring a designer to take care of any design needs you might have will almost always be the right choice. A good graphic designer can create professional business cards that will catch your customers’ attention and get them interested in what you offer. 

With Desygner, you can hire a designer or design your business cards yourself by personalizing one of our business card templates.

Request a Quote

3. Add a Catchy Title 

Adding a headline can help you grab your customers’ attention and encourage them to read the rest of the information on your business card. 

The headline should be catchy, simple, and straight to the point. It should also be short so that it doesn’t take up too much space on the card. For example, it can be something like  “Your Go-To Hair Stylist” or “Get Your Dream Hair Style.” 

4. Print Your Cards on High-Quality Paper

Printing on high-quality paper makes your business cards more durable and gives them a more luxurious appearance. This can help increase the perceived value of your services. Investing in a high-quality printing service for your business cards will ensure a stylish and professional look. 

You can print your business cards with the Desygner Print feature. Here’s how to do it step by step: 

1. Go to your business card design within Desygner’s editor or upload the design you want to print. 
2. Go to “Order Print” in the top-right menu. 
3. Select your print options. You can choose your preferred paper thickness and paper stock protection among the available print formats. You can also select the number of copies you want to print. 
4. Then, you’ll be asked to review your design to ensure everything is correct. 
5. Next, complete your print order by filling out your personal, shipping, and payment details. 
6. Your business cards will be delivered to your door!

Join To Print

5. Make It Multipurpose 

Your business card doesn’t have to have only one purpose – it can do multiple jobs! For example, you can design your business card to be used as a bookmark or hang a tag advertising your salon. 

Designing multipurpose business cards allows you to maximize their potential and keep things interesting for your clients by changing their usage.

Final Thoughts

By getting familiar with the hair stylist business card trends listed in this article, you’ll be able to pinpoint which ones work for your business. 

Remember that, in the end, it’s not about being trendy but about adapting the trends that can help you accentuate your brand personality.

The post Top 5 Hair Stylist Business Card Trends and Tips 2022 appeared first on Desygner.

Businesses use email signatures to promote their brand and to show professionalism. In fact, 82% of email marketers use signatures to boost brand awareness. This is a proven method to increase the click-through rate and drive more customers to landing pages or corporate sites.

Do you want to learn how to write a great email signature? Keep reading and discover why you need an email signature for your business and useful tips for creating an eye-catching email signature design.

What is an Email Signature?

Source: Uplers Email 

Design Your Email Signature Now

An email signature is a digital business card. It’s located at the end of a mail message, and it gives information to the reader about a company or a professional. It includes basic data such as the brand name, phone number, and links to the business site and social media profiles.

An email signature must be:

• Professional — build a great brand reputation. If you spend time designing an elegant email signature, customers will perceive you as an established business.
• Informative — tell your reader who you are, what you are doing, and how they can find you. An email signature answers the most important questions about yourself and your brand’s personality.
• Simple — go straight to the point. Add only relevant data to your business activity. Create a signature that’s easy to read and provide your contact information.
• Authentic — find inspiration from your competitors and use an email signature generator, but don’t copy. Follow your brand guidelines and design a memorable signature that reflects your company’s identity.

Why Do I Need a Professional Email Signature for my Business?

Source: Elegant Themes.

Design Your Email Signature Now

Email marketing is on the rise. The number of worldwide email users is expected to grow to over 4.9 billion by the end of 2023.

Are these stats relevant for your business? Absolutely. Customers often prefer emails to any other type of channel to interact with a company. They are more intimate and personal than social media ads or push-up notifications.

Email signatures play a huge role in your email marketing strategy. They give recipients an overview of your business activity and embody reliability. A professional email signature is a sign of respect toward your audience and a perfect closing to a message.

An email closing can be decisive in converting leads into sales. It motivates prospective customers to answer back, take action, and get familiarized with your brand. If you use friendly language and an effective call-to-action (CTA), you’re more likely to get a positive response.

How To Design an Outstanding Email Signature

1. Keep It Simple

Source: Wise Stamp.

Related Article: 7 Key Principles of Minimalist Graphic Design

An email signature is not an autobiography. When writing yours, try to add only the most important information about your business.

Your customers appreciate concision. Don’t go off the rails: sell yourself in a few words to make your message resonate with your audience. Ask yourself the 5Ws before creating your signature:

• Who — who are you?

• What — what do you do? What are the products or services you offer?

• When — when can your customers contact you, and how?

• Where — where is your business located?

• Why — why do you want to connect with your clients? Why do you use social media links and CTAs?

There aren’t set rules on how big or small an email signature should be. To make your message as short as possible, marketing experts recommend writing 3-4 lines of text and keeping it to 300 x 600 pixels.

Logos and pictures are elements you can include in your signature. These must integrate into the email signature layout smoothly and never distract the audience from the main message. Remember that images are complementary items, so don’t overuse them. A business logo speaks of trust, while a picture of a smiling face is welcoming and joyful.

2. Be Consistent

Source: Mi-IT.

 Try Animation For Free

Consistency is crucial to creating a good-looking email signature. It gives authority to your company and builds trust among customers.

Whether you’re a young professional or a business owner, you shouldn’t overlook the influence an email signature has on building brand image. Did you know that 50% of employees who work in mid-sized businesses send 11 to 25 emails per day? That’s a ton of emails!

Having a uniform email signature across a company can help to promote their services in a non-intrusive way. Every time an employee sends a mail, the brand’s reputation is on the line: a well-structured signature makes a business look more competent, and it can ultimately close a deal.

Hierarchy is fundamental to designing your email signature. Place the essential elements on top to catch readers’ attention and follow a logical structure.

Your full name should be the centerpiece of the signature. You can use larger font sizes to emphasize your personal brand and highlight yourself as an industry expert. If done well, people will remember your name first when they need professional services in your business field.

From top to bottom in the hierarchical scale, these are the key elements you need to include in your email signature:

• Full name and surname/name of the company/brand — i.e., John Hamilton

• Position/role/expertise/industry — i.e., SEO consultant

• Business address/place of residency — i.e., 123 West 74th Street, New York

• Contact information — i.e., 678345619, johnhamiltonseo@gmail.com

• Business website/portfolio —  i.e., https://newyorkseoservices.com

• Social media icons —  i.e., links to Facebook, Instagram, and LinkedIn profiles

• Animations/videos/offers (optional) —  i.e., business services promotional video

• CTA link or button — i.e., ‘buy now, ‘read more’ or ‘join us’

3. Use a Gentle Color Palette

Source: GraphicsFamily.

Related Article: How To Choose The Right Color For Your Brand

Minimalism is a virtue when designing a professional email signature. A simple layout is not only easy to read but also pleasing to the eye.

To make a visually-appealing signature, you need to use a gentle color palette. Follow your brand guidelines to choose the design and align it to the graphic material you’ve produced over time.

This creates a sense of continuity: customers that read your signature and click on a CTA will land on a page that shares the same colors and artwork with the email.

How can you make the most out of your brand color scheme and build a stunning email signature? Check out these tips and start creating your new signature today:

• Use 2-3 colors — less is more. Pick 2 or 3 colors and use them for your letter font and other elements. If your logo is colorful, stick to a neutral color to write your signature headline and text.

• Soft tones are satisfying — soft color tones are often more aesthetic than heavy ones. They set a calm and positive ambiance that improves comprehension.

• Dark fonts are the standard — dark fonts are best for readability. Email signature backgrounds are normally white, so black or navy blue fonts are very legible and help in reading.

• Play with the emotions — colors communicate emotions. Red inspires urgency and excitement; green and blue show quality, peace, and trust.

• Combine colors with care — certain colors just don’t go together. Avoid over-the-top and kitsch designs. Go with what you know already works.

4. Add Social Media Icons

Source: Shopify.

 Build A Brand Library Now

Social media allows businesses to contact customers instantly and reach new audiences on multiple platforms. According to a study by DataReportal, 93.4% of all internet users are social media users. This means that the vast majority of your current and potential clients are sharing and consuming social media content.

When you add social media icons to your email signature, you’re inviting people to get to know you better. Customers can discover a more personal and friendly face of your company, a space where they feel more comfortable and free to interact with your brand.

Do you usually post special offers or links to your blog on social media? If so, you’re doing the right thing. Clients that click on your Facebook or LinkedIn logo will find a new path to visit your website. You’ll drive customers from their inbox to your social media channels and ultimately to your site. To keep visitor retention consider using the social media post maker from Desygner.

Consider using these hints to add social media icons to your email signature and increase traffic to your website:

• Align the design — choose social media icons that mirror your signature’s design. If you go for a rectangular frame design, the icon’s shape should also be rectangular.

• Add relevant social media icons — the rule is simple. Do you post regularly on Facebook? Add the icon. If the last time you posted on Instagram was in 2015? Don’t add the icon.

• Use the right icon — social media channels have their brand guidelines, and you can access them for free. Here’s an example of Linkedin’s brand guidelines, where you can find a guide on how to use their logo and download it.

• Keep it consistent — platforms allow businesses to adapt their logos to different designs and use more than one logo variation. When adding social media icons, try to use the same logo in all your communications, from your website to your email signature.

5. Add an Eye-Catching CTA

Source: HubSpot.

Design Your Email Signature Now

A CTA turns clicks into customers. These links or buttons guide users to complete a specific action like making a purchase.

Adding a CTA to your email signature makes people’s life easier. After reading your contact information, clients have the chance to go to your site to buy a product or sign up for a service.

How can you convince users to click on your CTAs? Check these proven CTAs practices to maximize conversions:

• Create a CTA that stands out — attract your customer’s attention with a bright and clean CTA design. The best three colors for CTAs are red, green, and orange/yellow.

• Use imperatives — verbs like ‘download’ or ‘sign up’ are great to promote conversions. An effective CTA speaks to the readers and persuades them to perform an activity immediately.

• Place the CTA at the bottom of your message — the CTA is the last thing customers should read. If you place it before your contact information, the email signature may seem too sales-focused.

• Say the benefit — be direct and tell the user what you offer. Do you want them to subscribe to your newsletter? Use ‘Subscribe to our newsletter’ as your CTA copy. Are you promoting a product discount? Write ‘Get 10% off your next purchase.’

• Be short —  concision is important to business writing because it’s straightforward. People don’t have time to read long texts before buying a product. Be brief and transparent when creating a CTA, and you’ll be more likely to succeed.

Once you’ve added a CTA to your email signature, you must track the results. This way, you can learn what words and sentences are working and which ones are not performing as expected.

To get a clear overview of your data, use a tracking code. If you want to access and analyze CTAs stats in real-time, install professional email signature software.

Hire a Professional Designer

Request a Quote

Final thoughts

Email signatures are an important part of your marketing strategy. They show you care about your product, and it’s proof of professionalism.

There are many benefits of using an email signature in your business. It can help you boost brand awareness, promote your services and build trust with your customers.

Feel free to use the tips we’ve compiled in this article and enhance your brand with email signature branding.

About the Author 

Helga Zabalkanska leads MySignature team. Believes that product and growth marketing are driving forces to succeed in your 6 figures goals.

The post The Ultimate Guide to Designing a Stunning Email Signature appeared first on Desygner.

The most you can do in such cases is conceal the existing material and add content on top of it. This could result in various kinds of errors. On other occasions, you may encounter compatibility issues since not all PDF editor versions are the same.

The Reason Behind PDF File Errors

While PDF files are ubiquitous, they are also very complicated because they serve as a link between numerous apps such as a design tool like Desygner, a PDF editor, and a printer, to name a few. Any additional or omitted parameters such as color palettes, incorrect PDF standards, and even an incorrect paper type can cause a slew of problems that can either destroy the printing job or halt it.

However, in most cases, particularly with basic faults, the issue is compatibility. There were several PDF editions issued throughout the years, each with its own set of approved standards. Using an outdated version of the software that does not support it can cause problems. 

It’s critical to use the right PDF editor and the most recent version available to prevent these mistakes. Most updated versions like the Desygner PDF Editor include patches for known issues, which can save you a lot of time and effort when working with advanced PDF workflows.

With that being said, the following are some prevalent PDF editing challenges and solutions to fixing them.

Haven’t found a PDF Editor that does the job?

Try Desygner's PDF Editor for Free

1. Difficulty in Moving Elements 

When editing PDFs, a common issue faced by many is having trouble moving or modifying elements. Since PDFs are supposed to be static in the first place, relocating elements might be a tricky thing to deal with.

Using a competent editor like Desygner’s Free PDF Editor with drag-and-drop features is the best way to get through it. PDF editors are not all developed equally. If you want the most versatility, you will need an editor that allows you to test your creative skills.

This feature by Desygner makes changing elements in any PDF very easy, whether you are producing a PDF from scratch or modifying the one that has already been created.

2. Font Changes

The fact that PDFs are hypersensitive to font modifications is one of their quirks. This can sometimes cause formatting issues. Even though the new font does not affect the structure, the paper will nonetheless appear amateurish. Various factors contribute to this problem, including the following:

• Changing the font
• Fonts were not able to be embedded
• Due to naming incompatibilities, the font mapping is incorrect
• Unknown typeface
• Instead of a font issue, there is a kerning issue

In the majority of these circumstances, it is either a matter of embedding the appropriate typefaces or doing appropriate font mapping. You can modify the settings to fix Kerning troubles. 

Another option is to transform page content to Bezier curves, which turns them into a graphical component rather than a text element. If the font is entirely missing, you will have to incorporate it or the font family for a certain project.

3. Image Resolution 

When converting a document to PDF you may notice that the pictures in the PDF have a lower resolution compared to the original images, resulting in blurring or compression artifacts. This is usually due to down-sampling and compression configurations when printing PDFs from a different application.

To confirm if this is the problem, disable the compression and down-sampling. If the photographs appear to be fine following this, the issue was resolved. Note that JPEG compression is unreliable, thus down-sampling from 450 dpi to 300 dpi may lead to even more detail loss, giving a fuzzy image that appears to be low-resolution.

4. Color Changes 

Colors in a PDF file are not always represented the same way as they are in the source file. This problem arises when some files are not color-managed or when a preexisting document is not using the user-specified working area profile.

In such instances, the software will display colors using the default color management strategy, which may result in color differences. It is recommended that you keep your software updated to the most recent versions to guarantee that they have access to the most up-to-date functionality and features. For PDFs, this generally covers the color problem.

5. Overprint Issues 

In PDF jargon, overprint refers to the colorful elements in a design that overlay each other. However, the consequences of this can be substantial, such as some items being displayed in a contrasting shade or missing entirely.

Any text with an extremely small typeface can become utterly incomprehensible in some instances. You should check the final sample via the print tab in your PDF editor and configure it to simulate overprinting to anticipate and prevent these errors. This will highlight any potential trouble spots that you may correct by modifying the item’s trim lines or layer attributes, for instance.

Using Desygner’s PDF Editor to Edit PDF Files 

Desygner is a platform that allows editing of almost any file type. Many PDF editing software merely enable you to sketch over the PDF document as though it were graphic. Desygner is different in this regard.

To edit a PDF with Desygner, import your PDF into the software. After you have opened the software, you will need to do the following: 

• Toggle the “+” symbol.
• After that, choose the PDF you wish to alter

There are countless typefaces available on the website, and the software may inform you that a few of the typefaces are not in the database. Simply select Replace and you are done! 

You now have a PDF that you can edit for free.  You can now also alter the font, and remove or add photos and components to the text.

Try Desygner's PDF Editor for Free

Choose the Right Desygner’s PDF Editor for your Business 

Desygner offers both standard and premium PDF editing plans. Each plan has its specs however, to gain access to the unique features of PDF editing, it is recommended to subscribe to the premium plan. The features offered by both plans are mentioned below:

PDF Editor

This plan comes in three versions: Free, Pro+, and Business. Text, color, vectors, and images can all be modified. Elements can be added, removed, or rearranged (logo, watermark, etc.). This subscription also includes the ability to create customizable PDFs from any file format, such as Microsoft Office, Adobe Creative Cloud, AutoCAD, OpenOffice/LibreOffice, and PowerPoint presentations.

You can also change the format of a PDF file from PNG to JPG. The regular plan is also cross-platform, meaning it can be used on the web and mobile devices.

Try Desygner's PDF Editor for Free

In-Built PDF Editor

The Enterprise In-Built Editor plan involves this package. It has all of the functionality of the Standard PDF Editor, plus the ability to import PDF files created with Adobe InDesign, Illustrator, or Photoshop and convert them into editable templates that can be used by anyone in an organization. In addition to these, it also has the following features:

• Every employee in the company has access to PDF editing software
• The ability to set limits on every part of PDF automation from a user’s library, as well as the ability to monitor each modification and author PDF template generation
• Split, combine and compress PDF files
• Remove PDF background
• Digital signature in PDFs
• Annotation in PDFs
• Commenting on PDFs

Convert PDF, InDesign, and Microsoft files into editable templates

Request a Demo

Final Thoughts 

When it pertains to managing PDFs, having the most up-to-date software is critical. Many of the PDF challenges we explored here are relevant to the topic of design, as you will observe. The majority of issues are simple to resolve; all you have to do is identify the root cause, and the situation will be resolved in minutes.

The post 5 Common PDF Editing Challenges and How to Solve them  appeared first on Desygner.

Create Social Media Posts Now

Dental Content Marketing: The Why

Let’s stop beating about the bush and get straight to the point: “Why do you need dental content marketing?”

As with any business, a content marketing strategy is of multifold benefits. From informing your target audience to expanding your reach, your business can grow leaps and bounds through dental content marketing!

People always seek out information. In today’s digital age, most people gather information through search engines. 

Creating content provides your audience with answers to any and all of their questions. Be it reading an article, watching a video, or even listening to a podcast. Utilize content to quench your target audience’s thirst for knowledge.

Not only will your customer engagement increase, but your business will also be seen in a more positive light. Similarly, by producing content, your business will benefit from increased customer engagement: more social media posts mean people have more content to interact with! To sum it up, the benefits of creating new content are neigh endless!

Discover Tools For Content Marketing

Dental Content Marketing: The How

1. Daily Dental Tips on Social Media

In today’s day and age, social media is nigh inescapable-quite like tooth decay if you don’t brush!

According to the Datareportal Global Overview report for 2021, roughly 4.2 billion people use social media worldwide. 

No matter where your dental practice may be located, if you’re not utilizing social media, then we’re afraid to tell you that you’re probably missing out on many potential patients. 

That being said, everyone loves a few handy tips and tricks for everyday tasks, especially ones that help you improve your lifestyle even by a bit. Dental health is no different. In the age of social media, one can not underestimate the power of having daily content that teaches someone a tip that could easily be integrated with their day-to-day routine. 

With social media, you can boost your brand awareness and improve your online reputation. Furthermore, it’s a highly effective way of improving your customer engagement. For starters, you’ll ideally want to find out who your target audience is. Depending on the population segment that compromises your customers, you’ll know which social media platforms will yield the most significant returns.

However, it’s also true that you’ll be targeting more than one demographic, so you’ll need to establish social media presence across multiple platforms.

Stop missing opportunities, design content fast from any place and at any time

Create Social Media Posts Now

2. Clinic Tour Videos

Who doesn’t like an awesome tour video? Nobody. All sorts of businesses conduct tours whether it is in their factories, gamers showing around their setups, or artists showing around their studios. Clinics aren’t too different in that manner. 

Introducing the general audience to the various instruments and tools kept and used in a clinic would attract a large audience. Showing around the most commonly used dental instruments and what they’re used for would equip the general public with what dentists usually use every time they visit and for what purpose.  

The concept of tour videos has been a game-changer in the art of content creation and promotion of businesses. While being very personal, they are also very persuasive and help attract the required market by being a memorable marketing token.

Related Article: 10 Benefits of Digital Asset Management for Video

3. Informative Blog Posts

Finding it hard to procure a good topic that is both interesting and increases customer engagement?

Starting a blog is a great way to attract new customers to your dental business through organic search. 

With blogging, you’ll be able to provide your customers with increased added value while boosting your online presence and helping you rank on search engines.

To start with dental marketing, you should begin by researching your audience. Know which population segments comprise most of your customers, and then create a content writing strategy specifically for them.

Alternatively, you can avoid all this by simply reaching out to a digital marketing agency one that understands your business’s domain and using their expertise to enhance your content strategy. 

Well-written, high-ranking, SEO-optimized articles that match search intent are a great place to start. Consistency is key. Aim to create informative content that is both valuable and relevant.

Related Article: How to Create Content Governance Model for your Business

4. Responsive Website

In today’s modern era having a website is quintessential to achieving your maximum growth rate. Nowadays, people are empowered to search, review, and verify their options thoroughly online before making a decision. Therefore, making your website stand out is now more important than ever before!

When it comes to dental marketing, your dentist’s business website should be optimized with the requirements of your audience in mind. Not only should it provide your target audience with relevant information, but it should also offer a streamlined option for online appointment bookings. Such features will help your dentist business flourish in an online setting! 

After all, the last thing you’d want is to deter customers with a painstakingly slow appointment booking system or a cluttered website.

Related Article: Brand Visual Identity: When to DIY and When to Hire a Pro

5. Encourage Word-of-Mouth Referrals

Never underestimate the power of word-of-mouth advertising. Typical advertisements are great for dental marketing, but word-of-mouth referrals are very much slept on.

People tend to trust the word of others who’ve had firsthand experience- especially if the others include their friends or relatives who happen to be one of your patients.

While word-of-mouth is primarily free, it wouldn’t hurt to offer incentives to patients who do recommend your practice to friends and family. Give patients who refer your dental business to others discounts, freebies, and gift cards for every successful referral. This will make your current patients more inclined toward referring your business to their associates.

Use these templates to showcase positive customer reviews on social media

Create Social Media Posts Now

6. Youtube Ads

Youtube Ads are a form of pay-per-click (PPC) advertising. While unskippable ads may be a bother for most all Youtube users, one can not deny that if they’re done right, they can be very memorable and always leave you curious about the product, even if you do end up skipping the ad.

Youtube Ads are a great way to attract leads in the short term by allowing you to easily target specific demographics that are more likely to purchase your service.

Ending Notes

With Desygner, you can create visual posts for social media, and create minimalistic logos with a small footprint to improve your website’s responsiveness. When it comes to marketing, Desygner provides you with a one-stop solution for all your needs! 

To remain updated with the latest trends in graphic designs and marketing solutions, follow Desygner on the latest social media platforms such as Facebook, Instagram, LinkedIn, and Youtube today!

The post 6 Dental Marketing Content Ideas 2022 appeared first on Desygner.

Moments like these really do leave you scratching your head, don’t they?

Well, you’re in for luck. With Desygner, separating elements of a picture from the background is as simple as ABC!

Try it free for 14 days

Methods to Remove Logo Background

1. Removing the Background Using the Standard Background Remover tool. 

With the automatic background remover from Desygner, you’ll have logos with transparent backgrounds ready to use in your designs within a jiffy!

Import or Search a Logo

• With Desygner, you can either import a logo or search through its built-in library of stock images.
• Simply press “Upload Image” to import a logo into the editor. Currently, the accepted image and other files are JPG, JPEG, PNG, PDF, and PSD.

It is important to note that some images perform better with the background remover tool compared to others. Factors include:

• Contrast: High contrast between the foreground and the background is always easier to separate, therefore consistently looking better.
• BackgroundType: Single-color backgrounds are easier to remove than multicolored, highly-detailed backgrounds.
• Blurred Background: If the foreground is sharp, it can be removed easily and efficiently.

Remove the Logo’s Background 

Simply add your image to the canvas and select it. You can then carry out the procedure of removing the background from your logo by clicking the “Remove Background” button.

Try it free for 14 days

Change Background Color (Optional)

• Select the image’s background.
• Change the color using the top toolbar.
• Add shapes, designs, or whatever you want! Be as creative as you wish!

Having removed the background from the image, you can now add new pictures. The sky’s the limit, and you can now create unique collages for your brand campaigns!

Related Article: How To Effortlessly Remove Background From PDF

2. Remove the Background Using the Background Remover Advanced Tool: Graphics Mode

The advanced tool described above is built to extract logos having intricate designs and text. Read on to learn how to operate this software!

Desygner’s Background Remover tool also offers an advanced Graphics Mode, integrated with a specialized background removing tool for Graphics and Logos. Though it operates similarly to the standard Background Remover tool, it can recover finer logo details while simplifying the removal of flat background colors.

Upload Image

First and foremost, we begin by uploading an image. Immediately after uploading an image, Graphic Mode is responsible for making things interesting. What the tool does is it instantaneously analyzes your image and automatically produces a result. Wouldn’t you agree that it’s a walk in the park?

Inspect and Edit (Optional)

While the automatically generated result from the Graphics Mode is entirely usable, at times, a more professional human touch may be required to tune up the result to what you want it to be.

This is why we provide you with a unique Smart Editor, where you can inspect your result in great detail and make even the finest of changes.

Tweak (Optional)

Liven up things by adding some neat finishing touches here and there, like drop shadows, color adjustments, cropping, and changing the background color.

Scalpel and Feathering

You can use the Scalpel tool to great effect with Desygner’s Graphics Mode. It’s handy for logos that don’t have closed edges or where the background has an open path leading to the center of the logo. A single, quick scalpel cut, and you’re free of the foreground in the blink of an eye.

When it comes to feathering, Graphics Mode’s got your back. It automatically determines the feathering to use for the regular parts of the image. However, when it comes to scalpel cuts, you can rely on the “Feathering Radius” setting.

To wrap it all up, simply download your logo and use it in whatever brand campaign you’d like!

Request a Demo

3. Remove the Background Using the Background Remover Advance Tool: Scan Mode

Trying to separate a logo on a white sheet of paper? Maybe it’s from a presentation, printed poster, or even a brochure. 

Regardless of where it’s from, you’ll have to scan the sheet to remove the logo from the background. This is where Desygner’s advanced Background tool, Scan Mode, comes into play.

Scan Mode is yet another specialized Processing Mode for scans and photos of text. This mode can extract the extremely fine, gritty details that you’ll often find in scans or photos of signatures and official stamps.

Upload Image

As always, we begin by uploading an image, after which Scan Mode takes up the task of immediately analyzing your image and automatically producing a result.

Inspect & Edit (Optional)

Scan Mode operates a bit differently compared to other modes. It begins by analyzing the area highlighted, figuring out what portion of the image is the background and what’s the foreground. Anything that’s not marked defaults to the background.

While typically unnecessary, if the foreground appears too faded out or transparent, you can easily zoom far in and add highlight specific areas, bringing those spots up to full opacity.

Request a Demo

Ending Notes

Get access to the most extensive graphic design platform with Desygner, a complete design bundle where you can create designs without any limitations.

Our standard Background removing utility is available in our Free, Pro+, and Business plans, whereas our standout advanced tools are available only in Enterprise plans. 

To remain updated with the latest trends in graphic designs, follow Desygner on the latest social media platforms such as Facebook, Instagram, LinkedIn, and Youtube today!

The post 3 Easy Ways to Remove the Background from a Logo appeared first on Desygner.

We all know that photos are a powerful way to catch attention. Photos proved that they could increase engagement in content. That’s because the human brain processes visuals much faster than written text. So, it’s no wonder that business owners are always trying to find the best photos for their content and marketing materials.

So, if you’re looking to take your visuals to the next level, here are the eleven best free stock photo sites to help you do that.

1. Desygner

Desygner sources images from multiple royalty-free sites, such as Shutterstock, Pixabay, Photodexia, and Unsplash.  There’s no need to download the stock photos you found on one of these sites and reupload them to the editor. You can find the highest quality, royalty-free images to customize your designs by searching directly with Desygner.

In addition, you can access and purchase Shutterstocks premium images directly from Desygner. When you buy a Shutterstock image, you will get the license for the image, which will be stored as brand assets within Desygner.

What’s more, Desygner offers a variety of advanced design and photo editing tools that you can use to improve your images directly in the editor – whether they were taken by you or downloaded from a stock photo site. Free vectors, illustrations, and shapes are also available to enhance your artwork.

Explore Royalty-Free Images Now!

2. Pexels

Pexels is an excellent resource for high-quality, high-resolution stock images. Although Pexels has a vast library of over 3 million photos, the site’s interface makes finding what you’re looking for easy. For example, the search bar lets you type in a keyword and narrow the results by selecting an option from drop-down menus that specify the most relevant category and color. Pexels also enables you to choose the size you want to download your photo.

Source: Photo by Nandhu Kumar from Pexel

3. Pixabay 

Pixabay is more than a free stock photo hosting and sharing site. It’s an online community that provides its members with the means to upload and share their photos, illustrations, and videos.  These talented photographers and illustrators generously share their work under the CC0 license.

Source: Photo by Sasin Tipchai from Pixabay

4. Unsplash 

Unsplash provides free, high-resolution photos for creative use. It has a library of over 300,000 images available to download and use in any way you see fit. All images on Unsplash are under the Creative Commons License (CC0). This means you can use them however you want without attribution or permission, whether for personal or professional design projects.

Source: Photo by Andréas BRUN from Unsplash

5. Freepik 

Freepik is a free stock photo site that offers users a library of visual content for graphic design that includes stock photos, PSD mockups, vectors, and templates. However, Freepik isn’t offering any free images. Instead, their photos come from other free stock photo sites that offer their own images without copyright restrictions. So, while they are technically “free,” there’s usually some attribution requirement attached to the photograph, which means that you must credit the source when using it.

Source: Freepik

6. Vecteezy

Vecteezy is an excellent resource for those looking for vector art, icons, and logos. Vecteezy also has a vast selection of quality images free for personal and commercial use. In addition, the site offers a premium option for those who want higher-resolution files or want to avoid attribution requirements.

Source: Photo by foxarthappy from Vecteezy

7. Photodexia 

Photodexia is one of the leading free stock photo sites with an extensive library of high-resolution images, illustrations, and vectors available throughout the web. All photos uploaded in Photodexia are under the CC0 license. Photodexia’s goal is to make it easy for anyone to find high-quality photos that fit their needs.

Source: Photodexia

8. Pikwizard

If you’re after truly stunning free photos, Pikwizard is a must-see. They offer over 1 million free stock photos and videos worldwide. The collection is updated frequently, so be sure to check back often. All their media is under the CC0 license, so you can use them however you want without any attribution required.

Source: Pikwizard

9. Rawpixel 

Rawpixel is a fantastic resource for design and marketing teams who need quality photography and design materials. Rawpixel has a huge collection of images, with over 1 million photos, vector graphics, templates, PSD mockups, and design add-ons available for download. Although the platform offers some of their photos for free, a premium subscription will give you access to all of their images and design elements.

Source: Rawpixel

10. Picspree 

Picspree is a collection of beautiful, high-resolution photos. You can download photos with a single click without going through the various licensing agreements on each image. Picspree is formed by a community of photographers and talented enthusiasts who offer their work under Creative Commons licenses so that you can use it for any personal or commercial purpose.

Source: Picspree

11. Picjumbo

Picjumbo is an image site, but unlike most others, it’s not a search engine that pulls images from all over the web. Instead, the site’s founder – a Czech photographer, Viktor Hanacek – takes all the photos himself. You can download them completely free to use on your website or blog. The images are organized into different categories, and they’re updated regularly, so you’ll have plenty to choose from.

Source: Photo by Viktor Hanacek from Picjumbo

Head to Desygner’s Instagram, Facebook, LinkedIn, and YouTube accounts for more tips and insights on stock photos.

The post 11 Free Stock Photo Sites to Get High-Quality Images 2022 appeared first on Desygner.

In addition, by deleting one backdrop, a different one that is more attractive can be placed to give documents a good appeal. Since this process is so efficient, photographers also employ it to erase imperfections and faults from their photographs and give them a more appealing appearance. Moreover, it also results in higher client satisfaction.

Try it free for 14 days

What are the Differences Between Clipping and Background Removal?

A clipping path refers to the process of outlining an object. It draws a line around its borders and separates the object from its background. Clipping pathways are commonly used for:

•     Cropping out an object
•     Wrapping letters around an item

A professional photo editor or Clipping Path services is required to achieve the best output.

On the other end, if you want to delete a background permanently, you should use a background remover tool. The most significant difference is speed. It doesn’t take more than 30 seconds to make a clean, background-free PNG image with background remover.

Removing PDF Backgrounds Explained

You might have a picture, logo, or background that affects your reading experience on a PDF document that you would like to get rid of. You can consider altering the image or totally removing it. There are not many PDF editors capable of doing so.

You can use image editors to delete the image, but the result will never be perfect. You will need software that lets you remove background from PDF and keep everything in the forefront, allowing you to modify the document.

Once a file is in PDF format, it might be difficult to alter it, but software like Desygner can help you make professional adjustments. Its PDF background removal tool includes all of the features you need to edit a PDF file.

Learn More About PDF Editor

Desygner’s PDF Background Remover

Desygner is an effective tool for removing background from PDFs. It enables automatic extraction, which is all a simple click away, allowing you to go from a busy backdrop to the neatest image imaginable in just one move. To remove the background from your PDF using Desygner, follow the guideline outlined below:

Step 1: From the “My Design screen,” upload your PDF file by selecting the option.

Step 2: Choose the pencil-like tool Fix by clicking on the three dots. If Desygner’s editor does not support the typeface in your PDF file, this will prompt you to select a font. Otherwise, it will ask you to select a standard measurement.

Step 3: The page will redirect you to Desyner’s Editor screen after clicking Continue. You can begin erasing the backdrop from the editing screen.

Step 4: You can now download and share your high-end background-less PDF as PDF Standard (small file size, multi-page document) or PDF Printing (large file size, multi-page document) (high quality, multi-page document).

It has never been easier to take gorgeous, background-free images. Desygner’s groundbreaking technology removes the background from PDF in a single click while maintaining outstanding quality. Other than erasing the background, what more can you do?

Make a transparent background

Select “Fill Color,” then select “None” for color to get a transparent background. If your company wants to update its trademark hue and needs to upgrade papers or other documents in PDF format, insert a new color. 

Change the background image

Select “Convert to Image Box” from the top menu. You can now choose from a vast library of royalty-free stock images or create a custom background. Using Desygner’s design elements, anyone can make their backgrounds, logos, icons, and stickers.

Learn More About Royalty-Free Images

Why are PDF Background Removals Essential for your Business?

Consider the following scenarios: you have a PDF with over 100 pages, all of which have a colored backdrop. If you wish to print this file, it will be costly because printing 100 pages with a colored background will use a lot of ink.

If your company decides to refresh its brand, all business documents must be updated from backdrop color to logo. Using an automatic background remover will save you a lot of time.

Conclusion

We have attempted to cover all of the possible options for editing the background of PDF files using no third-party programs in this article. These are ways to remove backdrops from PDFs that are intuitive and easy to use.

Desygner’s distinctive file format keeps all your work’s formatting, components, and font. Without sacrificing quality, you can alter the entire manuscript or specific pages.

The post How to Effortlessly Remove Background from PDF? appeared first on Desygner.

We are big supporters of email with engaging elements. Dynamic content is the solution to enhance your marketing, tell stories, or add a little flair to your email. Of course, when using gif templates in email marketing campaigns, you ought to be strategic. 

Before using GIFs in your mailings, think about things like positioning, periodicity, technicalities, and copyright constraints. After reviewing this post, you will know how to create a GIF and use them to enrich your email campaigns.

Try GIF Maker For Free!

What are GIFs?

GIFs have been there since 1987. Back in the day, users had a hard time sharing photographs without taking up most of the storage. Then came Steve Wilhite, a programmer who devised a compression technology that allowed animated pictures to send periodic delays. As an outcome, we now have GIFs that we love and admire.

GIFs have gone through a lot ever since, from the copyright that nearly killed them to a surprising surge with the debut of GIPHY in 2013. 

They have evolved into the ideal tool to quantify feelings and give context and are now ubiquitous. Nowadays, you can create a GIF online using tools provided by different software like Desygner. 

These eye-catching picture styles can be seen in blog entries, websites, email newsletters, forums, and more. They are ingrained in online culture and our general customer experience.

Create GIF Online

How to Create a GIF Online for an Email using Desygner?

It is more straightforward to create a GIF than make videos, especially when conveying a small and quick message. With a GIF, the expertise marker is relatively short. Software like Desygner makes it easy to create a GIF even if you have no technical understanding. You can create a GIF online using their GIF Templates. 

You can choose an existing GIF template or create your unique version. GIF Templates include everything from Instagram, Facebook, PowerPoint Slides to any template that fits your requirements.

You can also convert an existing design or create a GIF from images by importing it to the platform. There is an option of using stock images or dragging and dropping your image into the editor. 

Use stickers, emblems, fonts, and images and work on them to create a GIF. You can also use your brand elements to tailor the design. Just follow the steps provided below to create a GIF:

Step #01: Choose a template you like.

Step #02: Transform the template into your own design. Use your brand assets or choose from thousands of images, icons, stickers, and fonts on the left side of the editor screen.

Step #3: After you are done editing, it’s time to add the animation style of your choice to each element. To do this, you must first select “Animation” from the same bar on the left side.

Step #04: Add a specific animation to an element. Choose an animation style from the “Element Animation” and add it to your template by selecting the preferred element.

Step #05: Now that you are done, download your design as a GIF. To do so, select download and then change the file type to “Download as GIF.”

Voila! You now have your GIF ready to be posted

Create GIF Now

Interesting ways to Use GIFs Template in Emails

GIFs give your emails a character. You can use motion to showcase a brand, present a demo, or include a relatable response. 

You can use a GIF for a variety of entertaining and practical applications. Let’s take a peek at how firms use GIFs in their promotional emails and how you can use these strategies to create a GIF online using a GIF template and use it in your campaigns:

Create a product illustration 

GIFs do not have to be purely decorative. They are an excellent method to communicate a tale straightforwardly and memorably. 

GIFs are excellent for conveying complicated ideas simply. Create a GIF to give your followers a behind-the-scenes look at your most recent product launch or provide a specific use case.

Arouse curiosity

Do you want to captivate your customers uniquely? The dynamic adds to an email’s curiosity, encouraging recipients to click on it to see what is within. 

The slightest bit of graphics can sometimes have a significant impact. Try including a GIF in your notification the next time you want to make it stand out.

Make a clear call to action

It is essential not to get sidetracked when using GIFs for CTAs. If the GIF detracts from the core topic, your customers will not notice the CTA, no matter how important it is.

Incorporate urgency

GIFs might be an excellent alternative to conventional countdown timers to highlight immediacy in your content. Perhaps all you need is some momentum.

Create GIF Now

Including GIFs in Emails: Best Practice

While GIFs are lovely for attracting the viewers’ attention, you do not want to go overboard. We have compiled a list of practices to observe when using GIFs in emails to assist you.

1. One GIF is ideal for incorporating a fun, attention-getting element into your email. If you have more, your email will become too distracting.
2. The objective of your GIF ought to be precise. Leave it out if it has nothing to do with your content or the activity you want your visitors to know.
3. Visitors may click on the GIF; reap the benefits, and create a GIF that directs them to an appropriate platform. 
4. Create a GIF file size of less than 40 KB. You would not want a file that does not reach your intended audience. 
5. Always double-check your emails. GIFs are supported by most email services, although there are a few exclusions. The GIFs will appear as image files in these scenarios.
6. If a GIF fails to display, ensure you include alternate image text so that viewers may comprehend what the GIF was for. Make your description as detailed as possible.

Final Thoughts

GIFs are now an item, and they are not only for the young ‘uns. Create a GIF online by following the guidelines provided on creating a GIF online in this article. Your clients will be ecstatic to see their inboxes fill up with activity.

If you want to be updated with the latest on graphic designs, follow Desygner on Facebook, Instagram, LinkedIn, and Youtube.

The post How to Use GIFs to Spice Up Your Email Campaign appeared first on Desygner.

With that said, we don’t need to stress that images are extremely important and have a lot of impact on the success of your business. Have you ever come across an online shop selling great products, but when you open the website, you simply stop browsing because the images are dull, flat, or way too basic?

Eye-catching images evoke stronger emotions and make customers more prone to buy your products or services.

That’s why it’s important to learn how to edit your photos. An online image editor such as Desygner can work on any device —whether it’s a desktop, tablet, or the best laptop for photo editing on a budget. 

So, in this article, we will cover seven simple photo editing tips to help you improve your photos in just a few clicks.

Start Editing Photos Now!

7 Simple Photo Editing Tips to Improve Your Images

Want to make your images look stunning without any Photoshop or professional photo editing skills? Desygner makes it possible! Here are our 7 simple photo editing tips to improve your images.

Tip #1: Create a Blurred Background Effect

Blurred backgrounds are a great way to draw the viewer’s eye to the subject in an image. A blurred background creates a sense of depth and space. It also separates the subject from the background and helps to make it stand out more.

This effect can be achieved using a wide aperture setting on your lens. However, if you don’t have a professional camera or you’re using a stock image, just upload your image to Desygner’s editor, go to the Advanced Filters option, and adjust the blur slider to your liking.

Tip #2: Adjust Saturation

Another excellent way to have your images achieve the look you want is to adjust the saturation. In photography, saturation is the level of the vividness of a color. It’s what makes red really red and blue really blue. Saturation can make your photos look more intense or muted, depending on how much of it you apply.

It’s also great for changing the mood of your image. For example, a desaturated image will look more dramatic, while an oversaturated image will look more childlike and innocent.

To change the saturation of your image, upload it to Desygner’s editor, go to Advanced Filters and adjust the saturation slider.

Find Similar Images

Tip #3: Adjust Brightness & Contrast

The most obvious and easy way of enhancing your images is by adjusting their brightness and color. You’ll be amazed at just how much of a difference these two adjustments can make to an otherwise dull photo!

But what exactly are ‘brightness’ and ‘color’ in photography? Brightness describes the amount of light in an image. If you increase the brightness, you will see more light and detail. If you decrease it, the image will become darker. On the other hand, color describes the hue (red, blue, etc.) or saturation (vividness) of a certain area in the image. So, for example, if you want to make the red tones of a picture look more orange, you can adjust the red hue to make it happen.

In Desygner, you’ll find both of these adjustments in the Advanced Filters panel in the editor.

Tip #4: Use an Overlay

Overlays (or layering) are a great way to add visual interest and texture to your images without applying too many effects or filters. A photo overlay is a texture, an image, or a color placed over the background layer of a photo. You can use overlays to create mood and ambiance or simply highlight a particular element of your image. It’s also a really cool way to create double exposure effects or watermarks using text or graphics.

To create an overlay in Desygner, go to the Advanced Filters tab in the top panel and adjust the opacity until you achieve the desired transparency and effect.

Tip #4:  Add a Frame

Adding a frame to your photo can help it stand out from the crowd, especially if it is going on a website with many other images on the page. There are many different styles of frames available in Desygner’s editor, from thin and simple borders to more creative options.

To add a frame to your image in Desygner, simply choose one of the frames from the Frames section in the top panel and place your image inside of it. The image will adjust automatically to fit the frame. You can also manually reposition your image by double-clicking on it and dragging it to where you want.

Explore Free Templates

Tip #5: Edit with a Preset

Presets (or filters) are great for changing the mood of an image without much effort. Desygner has some stunning filters available, all easily applied with a single click. At the moment, you can choose from our eight different presets: Cali, Drama, Edge, Epic, Festive, Grayscale, Nordic, Street, and The Blues.

Once you select the preset you like the most – and one that conveys the mood you’re trying to achieve with your image – you can edit it further by adjusting different parameters, such as saturation, contrast, and brightness, to get exactly the look you want.

Tip: #6: Add Text

Adding text to images is one of the photo editing tips that can make an image stand out from the crowd. It’s also an opportunity to brand your photos, add your individual touch, or get a message across. It’s up to you how creative you want to get with it!

However, two main things to pay attention to when adding text to your images are the fonts, colors, and size. Make sure to match the colors and the fonts with the overall mood of the image unless you’re going for a completely chaotic and contrasting look (which is fine, as long as it is artistic chaos!).

To add text to your image in Desygner, simply choose the Text tool from the top panel.

Related Article: Add text to photos with Desygner for free

Improve Your Images with Desygner

To edit your images, you can use a desktop program or an online image editor. There are plenty of both to choose from, but if you’re looking for something web-based, Desygner offers a full-featured photo editor that’s easy to use and offers plenty of advanced design tools!

Desygner helps you edit photos, create graphics, and design social media posts in minutes. All you have to do is simply drag, drop and click! We aim to make graphic design easy for non-designers so that everyone can create stunning, professional-looking graphics. Follow Desygner on Facebook, Instagram, Linked-in, and YouTube for more tips!

Unlock your free access to Desygner Pro+

Start Your 14-Day Free Trial

The post 7 Photo Editing Tips To Improve Your Images appeared first on Desygner.